Pengaruh perceived value, customer satisfaction, dan brand association terhadap repurchase intention

In competitive competition, repurchasing becomes one way to increase sales. Therefore, this research would like test if perceived value, customer satisfaction, and brand association take an effect repurchase intention smartphones. This is descriptive quantitative with a collection of respondents in cross-sectional. As 223 people have taken the questionnaire 208 are considered decent be research. The data were analyzed Structure Equation Model based on Partial Least Square. Perceived value was found not affect intention, meanwhile, satisfaction intention.
 Dalam persaingan yang kompetitif, pembelian kembali merupakan salah satu cara untuk meningkatkan penjualan. Oleh karena itu, penelitian ini ingin menguji apakah dan berpengaruh pada smartphone. Jenis adalah deskriptif kuantitatif dengan pengumpulan responden secara Sebanyak telah mengisi kuesioner dianggap layak ini. Data dianalisis menggunakan berdasarkan Square didapatkan hasil bahwa tidak kepada sedangkan intention.